Bringing authors from different genres into your programming can introduce audiences to new ideas, perspectives, and stories they may never have discovered on their own. A mystery author can spark a conversation about history. A romance writer can open the door to discussions about relationships and culture. A fantasy author can inspire conversations about mythology, imagination, and the world we want to create.
The best author events don’t just give audiences more of what they already know. They invite them to be curious. Consider stepping outside your usual genres and welcoming a new kind of experience for your audience.
How Do You Find New Authors?
Not sure where to start? Look for natural connections between a genre your audience already enjoys and something new. Pair a familiar topic with an unexpected author, build a themed event around a broader idea, or invite an author whose work complements the interests of your existing audience.
Exploring new genres can also help organizations reach new audiences, bring fresh energy to programming, and create opportunities for readers to discover books and authors. And sometimes, the most memorable event is the one that surprises your audience.
Our agents are experts in helping to find compatible programming and encourage insightful and exciting new authors. Reach out to one of our agents today to see what they might suggest.
Horror
Horror has a unique ability to bring people together. From timeless classics to today’s bestselling thrillers and supernatural stories, the genre taps into our love of suspense, mystery, and a good scare. Horror events can create a sense of excitement and community, giving audiences an experience they’ll want to talk about long after the event ends.
Romance
Romance has a powerful ability to connect with readers because it explores experiences almost everyone can relate to: love, relationships, heartbreak, hope, and finding connection. From sweeping historical romances to contemporary love stories, the genre attracts passionate, engaged readers, and romance authors can bring energy, enthusiasm, and built-in community to events.
Sci-Fi & Fantasy
Sci-fi and fantasy invite audiences to step outside the familiar and imagine what’s possible. From epic worlds and magical adventures to visions of the future and questions about technology, these genres spark curiosity, creativity, and conversation. Their passionate fan communities can also bring energy and enthusiasm to events, helping organizations reach new audiences and introduce longtime readers to fresh voices and ideas.
Expert Non-Fiction
Expert non-fiction can bring depth, relevance, and real-world expertise to your programming. Authors writing on specialized subjects, from science and history to psychology, business, technology, and culture, give audiences the chance to dive deeper into topics that shape the world around them. These events can also position your organization as a place for meaningful learning and conversation.
