Begin Again
Published by Stanford Magazine
Words by Sam Scott
“Alka Joshi was too busy prepping for her big day to anticipate how the dire news from around the world was about to come careening into her own life. A decade earlier, at 52, she’d put her marketing business on pause to start an MFA program in creative writing. Now, the book she’d begun as a grad student was about to be released by one of the world’s largest publishing houses. It was the realization of a deeply personal project: a reimagining of the life her mother might have had if she hadn’t been pushed into an arranged marriage and motherhood as a teenager in 1950s India. To celebrate, Joshi was planning a launch party near her home in Pacific Grove, Calif., complete with sitar, tabla, and classical Indian dance, and based on a scene in her book. The countdown had begun on her Instagram page. The Henna Artist—the 30th and final draft of her novel—would hit bookstore shelves on March 3, 2020.
Then came a call. The event space she’d rented was closing. And so, too, she realized as she scrambled for alternatives, was everywhere else. Her launch party, her book tour, her panel discussions were falling apart in the face of the not-yet-official pandemic. The excitement vanished. She was an unknown, first-time author with fewer and fewer ways to get a distracted world’s attention. “I said to my husband, ‘Why did you think I could do this?’ ” Joshi, ’80, says. “ ‘Obviously I was never meant to do this. Obviously this is a total sham.’ I just thought all the cards were stacked against me.” It was a pity party, complete with crying under the covers. She began putting out appeals on social media. “ ‘You guys, I wrote this book and nobody’s going to get a chance to read it,’ ” she recalls. “ ‘Would you please call me if you have a book club?’ ”
As it turned out, somebody did, and a week later she called. Reese Witherspoon wanted The Henna Artist as the next pick for her book club, whose cover stickers have become one of publishing’s sought-after seals of approval. “Witherspoon—of Legally Blonde and Big Little Lies and Wild and Cruel Intentions—has become, like Oprah Winfrey before her, one of a select few tastemakers who can launch a book into the stratosphere,” Vox journalist Constance Grady wrote in 2019. “
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