“Julie Satow . . . sheds a spotlight on the three women who changed the shopping landscape in the country . . . Amid the floors of chiffon and other luxuries is drama with Salvador Dali, spying, and divorce. Need we say more?” — Town & Country

Julie Satow is The New York Times and USA Today bestselling author of When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion, named Best Book of 2024 by Amazon, The Financial Times, Cosmopolitan, Smithsonian, and the New York Post.

Her first book, The Plaza: The Secret Life of America’s Most Famous Hotel was a New York Times Editors’ Choice and an NPR Favorite Book of 2019.

An award-winning journalist, Julie is a regular contributor to The New York Times, and her work has also appeared on National Public Radio, Bloomberg, The Wall Street Journal, and elsewhere. A native New Yorker, she graduated from Columbia College and holds a master’s degree from Columbia University’s School of International and Public Affairs. She lives in New York with her husband and two children.

Julie's Featured Titles

When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion

Doubleday |
Women in History

NEW YORK TIMES BESTSELLER • A Best Book of the Year: Amazon, Smithsonian, and Financial Times • A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of The Plaza. • “Ms. Satow’s carefully researched book is compulsively readable: I found myself dashing through it like a novel. She portrays the women with verve; we get a glimpse into their lives, as well as a sense of what it was like at each of these retail meccas.” —The Wall Street Journal

The twentieth century American department store: a palace of consumption where every wish could be met under one roof – afternoon tea, a stroll through the latest fashions, a wedding (or funeral) planned. It was a place where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York or Chicago or on Main Street, USA, men owned the buildings, but inside, women ruled.

In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband’s department store as a housewife tasked with attracting more shoppers like herself, and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II–before which US fashions were almost exclusively Parisian copies–becoming the first businesswoman to earn a $1 million salary. And in the 1960s Geraldine Stutz of Henri Bendel re-invented the look of the modern department store. With a preternatural sense for trends, she inspired a devoted following of ultra-chic shoppers as well as decades of copycats.

In When Women Ran Fifth Avenue, journalist Julie Satow draws back the curtain on three visionaries who took great risks, forging new paths for the women who followed in their footsteps. This stylish account, rich with personal drama and trade secrets, captures the department store in all its glitz, decadence, and fun, and showcases the women who made that beautifully curated world go round.

The Plaza: The Secret Life of America’s Most Famous Hotel

Twelve |
History & Biography

Journalist Julie Satow’s thrilling, unforgettable history of how one illustrious hotel has defined our understanding of money and glamour, from the Gilded Age to the Go-Go Eighties to today’s Billionaire Row.

From the moment in 1907 when New York millionaire Alfred Gwynne Vanderbilt strode through the Plaza Hotel’s revolving doors to become its first guest, to the afternoon in 2007 when a mysterious Russian oligarch paid a record price for the hotel’s largest penthouse, the eighteen-story white marble edifice at the corner of Fifth Avenue and 59th Street has radiated wealth and luxury.

For some, the hotel evokes images of F. Scott Fitzgerald frolicking in the Pulitzer Fountain, or Eloise, the impish young guest who pours water down the mail chute. But the true stories captured in THE PLAZA also include dark, hidden secrets: the cold-blooded murder perpetrated by the construction workers in charge of building the hotel, how Donald J. Trump came to be the only owner to ever bankrupt the Plaza, and the tale of the disgraced Indian tycoon who ran the hotel from a maximum-security prison cell, 7,000 miles away in Delhi.

In this definitive history, award-winning journalist Julie Satow not only pulls back the curtain on Truman Capote’s Black and White Ball and The Beatles’ first stateside visit-she also follows the money trail. THE PLAZA reveals how a handful of rich, dowager widows were the financial lifeline that saved the hotel during the Great Depression, and how, today, foreign money and anonymous shell companies have transformed iconic guest rooms into condominiums that shield ill-gotten gains-hollowing out parts of the hotel as well as the city around it.

THE PLAZA is the account of one vaunted New York City address that has become synonymous with wealth and scandal, opportunity and tragedy. With glamour on the surface and strife behind the scenes, it is the story of how one hotel became a mirror reflecting New York’s place at the center of the country’s cultural narrative for over a century.

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Slideshow presentation of When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion

I take the audience on a 20-25 minute journey through some of the highlights from my book. It features wonderful photos, some of which are featured in the book, and some that are not. I am also able to personalize the talk by adding a slide or two about a beloved local department store.

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My journey as a writer

This talk covers my personal journey as a writer, from my start as a business journalist, to how I was first given an opportunity to write a nonfiction book. I discuss the challenges of writing narrative nonfiction, my research process, and how I choose stories and characters. I am also happy to discuss my schedule as a writer, what I am currently working on, and any other questions the host would like me to discuss about my writing profession.

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Slideshow of The Plaza: The Secret Life of America's Most Famous Hotel

I have a slideshow presentation from my first book, The Plaza. It is roughly 20-25 minutes, and is a fun romp through history, from the arrival of Alfred Gwynne Vanderbilt as the Plaza’s first hotel guest in 1907, to the Beatles’ arrival in America in 1964, to the status of today’s hotel.

Julie’s Media Page

Honors, Awards & Recognition

A New York Times and USA Today bestseller
An Amazon Best Book of 2024
A New York Post, Smithsonian, and Financial Times Best Book of 2024
A Cosmopolitan Best Nonfiction Book of 2024
A 2025 Audie Award Finalist for Best Nonfiction Audiobook
A longlist finalist for the Carnegie Medal for Excellence in Nonfiction
A Town & Country Must-Read for Summer 2024

Media Kit

By clicking the link below you will be directed to a Google Docs Folder
where you can download author photos and cover images.

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